In Israel this is a generalist strategy role, not a paid-ads specialist job.
A digital marketing manager owns a brand's online growth across channels: social, search, email, content and paid media, tied to a strategy and a budget. It is one of the more accessible marketing entry points and hires across the whole country.
The biggest clusters are Tel Aviv, Rishon LeZion, Ramat Gan, Petah Tikva, Holon, and 69% of listings sit outside Tel Aviv.
About 29% require experience and ~12% are openly junior, friendlier than most. Employers value breadth: the word "strategy" appears far more often than any single platform, and "Google Ads" shows up in only about 1 in 30 listings.
Channel strategyMeta / socialSEOGoogle AnalyticsPPC basicsCRM / email
| Entry-level | ₪9,000-13,000 |
| Mid-level | ₪13,000-18,000 |
| Senior | ₪18,000-28,000 |
B2B and global SaaS pay the top; agency roles pay less than in-house; owning real budget and e-commerce P&L moves you up.
Market ranges, gross ₪/month, compiled from public Israeli salary surveys. Typical market estimates, separate from the live-listing counts above.
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