It has quietly become a content-production role, and TikTok now leads.
A social media manager runs a brand's presence across platforms: planning content, creating it, posting, and growing a community. In Israel the role increasingly expects you to make the content, not just schedule it.
The biggest clusters are Tel Aviv, Rishon LeZion, Jerusalem, Netanya, Ramat Gan, and 53% of listings sit outside Tel Aviv.
About 23% require experience and ~8% are openly junior. The tool of choice is Canva, not pro design software, and nearly a quarter of listings now want video editing built in.
Content creationTikTokInstagramVideo editingCanvaCommunity management
| Entry-level | ₪7,000-10,000 |
| Mid-level | ₪10,000-14,000 |
| Senior | ₪14,000-20,000 |
One of the lower-paid digital roles; owning paid-social budget pushes pay toward performance-marketing levels.
Market ranges, gross ₪/month, compiled from public Israeli salary surveys. Typical market estimates, separate from the live-listing counts above.
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